Tuesday, May 5, 2009

Logo Design

Evolution is a process of change or development. Nowadays nearly all the businesses realize that a logo design is the first step towards brand establishment. Logo designs have become the visual representation of the company brand, which is what people think about your company and their experiences with it.

A logo is the image which represents a company or its product. Its function is to create a memorable, recognizable impression on the mind of a potential client or customer. A logo is essentially at the heart of a corporate identity. Your logo says everything about your business. Without a great logo design, you have no identity.

A custom logo design catches the eye - it makes the observer curious or engaged, if only for a short moment. Once a form for the logo has been defined, color needs to be considered. Again, color for a logo should remain simple. You can always get fancy with the web version, but a good logo must work well in one color and gradients of that color. By experimenting with fonts, size, shapes they seek to find an interesting way to represent the company using the form of letters. Again, simplicity is extremely important - this is not the time to use fancy decorative fonts.

A logo design should be simple and abstract, not be complicated or confusing, and again, all elements must be discernible when reproduced in small sizes. Having a good quality product doesn't necessarily assure the success of a business. A professionally designed custom logo can be very powerful in representing the company profile, the nature of job they do and the attitude of the company. Good logo design helps to build the identity of the company and distinguishes your service from your competitors in the industry.

Your custom logo design is used in various mediums and at several other places. So a custom logo should be designed keeping in mind that it will be used on your corporate website, banners, business cards, brochures, in the press, and on other marketing material.


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1 comment:

  1. http://www.whimdesignplace.net/

    whimdesignplace007@gmail.com



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