Monday, June 8, 2009

Landing page design

landing page designLanding page designs are a better way to welcome visitors that simply making them arrive on the website. This is because when you know where the visitors are coming from, you can address their specific needs and offer customized solutions for the same. By giving visitors exactly what they need, you can captivate their attention and acquire a following of loyal audiences.
A landing page is the first page a user lands on after following a link. It can be the home page of the website or any webpage specially designed to welcome the visitors. Landing pages are designed to provide additional information on the text followed in the link. Any internal page providing more information on the queried search term would be a landing page for the visitor.

Landing pages can provide customized sales pitches for visitors. By designing great landing pages you can seek to engage visitors more effectively and increase your conversion rates. While designing a landing page website design professionals keep certain parameters in mind so as to maximize the full potential of the page. Here are some tips to design effective landing pages that will engage visitors and provide higher ROI.

1. Relevancy

your landing page content must be relevant and concise to what people were looking for when they applied the click through. The content of the landing page should work to promote something specific. It should focus on one appealing message that is sure to attract visitor attention.

2. Focus

Dedicate one landing page to only one product or service. Don't try to promote multiple products or services on one page. Create separate landing pages and campaigns if you have multiple products or services to promote. Focus on one product or one product group on each landing page.

3. Call for Action

A prominent Call for Action should be well highlighted. It should directly take the user to the conversion page. This should be in synchronization with the goal of the site. There should be consistent and relevant and whatever you choose should deliver value in exchange for the user's action.

4. Keep it neat and simple

Landing page design should be very neat and extremely easy to read. It’s important to have a clean and professional look and feel so that buyers feel safe making purchases.

5- Make it Visually Appealing

Make sure your support your content with relevant images that illustrate the quality of your products or even services. Keep in mind that for direct marketing it's the words that sell. Graphics and images serve only to enhance your text communication, not cloud it.

6- Use Catchy Headlines

If your headline is able to catch the attention of visitors, only then they will read further. When visitors arrive on your landing pages, make sure they see clear and direct headlines. Make sure your landing page text should be simple and easier to read that tell visitors what needs to be accomplished.

7. Grammatical and Spelling Errors

Check through your text and correct all grammatical and spelling errors on your landing page design. Otherwise it gives your website visitors a negative impression.

Designing an effective landing page that holds a user’s attention and clearly helps him understand what is expected of him can contribute a lot to improving conversions. Don't distract your visitors with advertisements, links to other web pages. A good landing page design will always sport good conversion rate as compared to a poor one. Take the time to think and rethink, work and rework your landing page design.



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Monday, June 1, 2009

PHP Programming

PHP is a scripting language initially designed for producing dynamic web pages. It is widely used for website development and can be embedded into HTML. There are many database applications but PHP programming is very popular due to easy management of website as it is based on CMS.

It is server side scripting language (PHP Hypertext Preprocessor) that facilitates the creation of dynamic Web pages by embedding PHP-coded logic in HTML documents. It combines many of the finest features of Perl, C, and Java, and adds its own elements to the concoction to give Web programmers great flexibility and power in designing and implementing dynamic, content-oriented Web pages. PHP programming was originally designed for use in web development, but today, it has rapidly grown as a robust language, which can be changed as per one’s requirements, both for development of system software and development of web based applications alike. This is because it supports different databases like MySQL, Oracle and Sybase.

Although most people use PHP programming language primarily as a Web development scripting system, it possesses all the characteristics of a proper general-purpose language that can be useful in a variety of other environments.

PHP can be run as either a CGI application or as an integrated Web server module. Regardless of its mode of execution, the PHP interpreter has the potential to access virtually every part of the host -- the file system, network interfaces, IPC, etc. Consequently, it has the potential to do (or be forced to do) a lot of damage.

PHP programming has achieved a stable and solid presence on the Web in the last several years, and its popularity as a server-side scripting language is only increasing.



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Friday, May 29, 2009

Flash Development


Flash is a multimedia platform and become a popular method for adding animation and interactivity to websites. Flash when used optimally is the most efficient tool to generate user friendly and eye catching information to the end users. Flash, or more technically Abode Flash, is a set of multimedia software currently developed and distributed by Abode Systems, which is extensively used by Flash development services for adding animation and interactivity to web pages.

Any website that is developed on flash gives better interactivity to the website when interactive animation is added on it. In addition to this, Flash provides facility to incorporate sound as a background element. A flash site can be loaded in a one go, and once it gets loaded it is easy for any visitor to go through different areas of the site without reloading.

The use of flash in movies, games, website development and 3d animation is increasing rapidly. It is not just a part of website, but has covered a long way and is now considered as a web template. You can find flash templates on the internet easily to develop your interactive flash website. Flash template is differing from html templates as html web templates are plain and flash web templates are more interactive. It’s very easy to develop flash website by using templates and it’s have very user friendly and amazing effects. Today where the time taken to make some decision or go through any website is getter shorter and nobody has enough time to go through the entire web-content a flash template can give them a better idea about the company.

It is very important to develop websites that are well designed and have enough functionality to hold its visitors for longer time. Flash web design solutions or Flash development plays an important role and further gives an edge.


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Tuesday, May 5, 2009

Logo Design

Evolution is a process of change or development. Nowadays nearly all the businesses realize that a logo design is the first step towards brand establishment. Logo designs have become the visual representation of the company brand, which is what people think about your company and their experiences with it.

A logo is the image which represents a company or its product. Its function is to create a memorable, recognizable impression on the mind of a potential client or customer. A logo is essentially at the heart of a corporate identity. Your logo says everything about your business. Without a great logo design, you have no identity.

A custom logo design catches the eye - it makes the observer curious or engaged, if only for a short moment. Once a form for the logo has been defined, color needs to be considered. Again, color for a logo should remain simple. You can always get fancy with the web version, but a good logo must work well in one color and gradients of that color. By experimenting with fonts, size, shapes they seek to find an interesting way to represent the company using the form of letters. Again, simplicity is extremely important - this is not the time to use fancy decorative fonts.

A logo design should be simple and abstract, not be complicated or confusing, and again, all elements must be discernible when reproduced in small sizes. Having a good quality product doesn't necessarily assure the success of a business. A professionally designed custom logo can be very powerful in representing the company profile, the nature of job they do and the attitude of the company. Good logo design helps to build the identity of the company and distinguishes your service from your competitors in the industry.

Your custom logo design is used in various mediums and at several other places. So a custom logo should be designed keeping in mind that it will be used on your corporate website, banners, business cards, brochures, in the press, and on other marketing material.


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Monday, May 4, 2009

Banner Ad Design

Online banner ads design are very popular for online marketing and these are very effective now a days. An effective banner ad design can make the difference between an unsuccessful and successful banner ad campaign. Though it’s a part of web designing but its main theme is online marketing. This is newer ways of advertising on the internet; many online entrepreneurs are still promoting their online businesses through banners.

Your creativity plays a big role in successful banner advertising. However, be careful not to copy other people's advertisements. Design is an integral part of banners just like in outdoor advertising. If you have a lousy banner ad design, people will not really bother to take a look at your advertisement. The designs that you will employ must be simple yet relevant to the nature of your business. Furthermore, aside from paying attention to your banner ad design, you also need to give emphasis on the benefits of your product whenever you write your advertisements. People always want to hear what they can get from what you are selling. A banner ad design should be easily downloaded with soft animation. Its color and size should be attractive. The banner content should be very simple and attractive.

Some important things regarding banner ad design are-

1-Call to action element is very appealing for banner ads. It attracts the users to know what is behind it.
2-The product and any service you are offering through, it should always be highlighted or seen carefully. It catches the user attraction.
3-If banner is linking from any other site, it should be very clear and correct.

An effective banner ad is a blend of imagination, innovative ideas and of course attractive designing. After you work on every aspect to produce an efficient and effective banner ad it will work surely.


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Friday, May 1, 2009

Web Site Development

web site development
Web site development is a broad term for any activity related to developing a web site for the World Wide Web. As a broad term it includes e-commerce business development, web content development, application development, database development and client & server side scripting. It is about building an interactive, enduring online presence and a buzzing activity centre for your clientele who enhance customer interaction with your brand, products and services.

A web site can be accessed by the entire World Wide Web. Web site development refers to both the technical construction and creative design of websites. It covers visual and graphical arrangement and layout, information structure and presentation, functionality and interactivity, as well as usability and accessibility. Much broader than straight web design, web development is about the complete product, and must address both the practical and aesthetic purposes of a website.

Web development platforms are many but should be used most stable and secure. Web site development is a strategically process which requires professional services and expertise to make its mark in the network of competitors. We can see new websites emerging on daily basis and vanishing soon. The reason for this is easy availability of the web development platforms but the unprofessional completion of the web development tasks.


Some important elements of a successful web site development-


1.Clean and Strong Coding
- Development of the website should be clean and strong in coding. It is very important to build a website with quality code structure without bugs.

2.User friendly interface-
Website interface should be kept as simple as that users find it easy to browse through and navigate easily.

3.Elements and features-
The features and elements you include in your website should be visible to the users. Font size and style should be readable and good looks.

Always focus on clearness, bug less and easily understood web site development to please your audience.



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Monday, April 20, 2009

Ecommerce Web Development Firm


Ecommerce web development firm are doing business online through the internet, it’s the new way of doing business preferred by the majority of business community. Ecommerce, or popularly known as electronic commerce, is a kind of advanced business carried via online to cater targeted audience globally.

E-Commerce Web Development firm is a well-organized way of promoting businesses, bringing in good-looking profits and delivering improved services. E-Commerce Web Development firm is the center of the whole E-Commerce Web Development process and requires team hard work, significant knowledge and skills. It is what makes your website go exist and ensures online achievement.

E Commerce is a growing and evolving activity which is driven by the changing consumer needs and development of technology. The Ecommerce business solutions providers try to keep pace with this rapid change to expand the business frontiers. The three main categories of Ecommerce are B2B-business to business, B2C- business to customer and C2C-customer to customer. The Ecommerce web development firm can integrate latest technology and techniques that are designed to promote online businesses to long and successful enterprises. In order to conduct any ecommerce business, an attractive and highly functional ecommerce web design is very essential.
Professional E-Commerce Web Site Development and Web Design Companies open up new doors and opportunities to any business. It gives the consumers what they wish for correct now, with no wait and queues at the checkouts.



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